SEO Fundamentals

SEO stands for Search Engine Optimisation. It is the process of optimising a website to be readily available online. SEO’s main focus is to improve the website ranking on major search engines. The higher a website ranks, the higher the likelihood to be visited, and the more traffic, the more the likelihood to close sales.

Types of SEO services

We have different types of SEO services; here are brief descriptions of each type:

Technical SEO

It involves an analysis of technical factors affecting the ranking of a website. These include the following:

Code efficiency: The efficiency of the codes in a website plays a vital role in determining the rankings. Bloated code can slow down the loading speed of a website. Optimised on-page content allows search engines to understand and interpret the web page content easily. Search engines tend to readily understand the semantic meaning if a page has less code hence improving rankings.

Website speed: For search engines to improve web searchers’ experience, they continually update the search algorithm. In addition to finding accurate results for users’ queries, search engines factor in a website’s speed to rank web pages. If your web page loads faster, your page improves customer experience; hence search engines reward your website for that reason. Slow loading pages irritate users, and search engines penalise such webpages.

Mobile responsiveness: Mobile responsiveness is a one-factor search engine considered for SEO purposes. A layout adapted to both desktops and mobiles delivers a better experience to users, and that’s the core mission for search engines.

SSL/HTTPS: Search engines prefer websites that are secure than those that are not. A website packed with malware is insecure, and search engines wish to deliver insecure web pages to the users. The importance of having SSL on your webpage is increasingly demanding, and users would think twice before visiting an insecure web page, i.e., pages with HTTP are considered insecure. In contrast, those with SSL or HTTPS are considered secure. SSL is a communication protocol that ensures end to end encryption services between the server and the visitor.

On-Page SEO

It involves optimising on-page elements that affect the ranking of a website. It includes the following elements:

The page title and Meta descriptions: The two elements are critical for SEO ranking. Both elements should contain keywords that help the search engine understand what your page is all about. Other than employing keyword stuffing, an old school SEO uses synonyms and keyword variations by changing the keyword phrase’s words. Hire a professional SEO service company, and they will know how to do all this stuff.

Headings: Search engines have a way of rewarding websites with intuitive structures. Using headers helps organise content. Include H1, H2 tags to identify macro and micro ideas on your page.

On-page content: The text on your website plays a crucial role; if visitors like what they read on your page, they will likely take a long time on your page. Search engines use bounce rates to rank web pages. Search engines reward content that adds value to readers by ranking them higher.

Off-page SEO

Using off-page SEO helps improve the domain authority. It includes the following:

Social media: Social media helps establish brand awareness. The more a website participates in social media engagement, the more it gains domain authority.

Backlinks: Backlinks are the hearth of search engines. Linking from another website is like a referral by word of mouth, and search engines love this a lot.

Look for a trusted company offering seo services to help you.

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