About Shine Comms

Going out and talking to several people at once, let alone convince them, is no doubt a very daunting activity for many. It requires not only that one be articulate about his/her thoughts but also able to gauge the audience in front.


That is why we believe that being a keynote speaker is not just a job that anyone could do.

public speaking

Shine Comms, therefore, believes that a public speaking must be learned and undertakes the responsibility to teach it

inherited skill

right here in Australia. It is not an inherited skill even if some might have talent to do it better than others.


But talent alone does not suffice. To teach you the art of public speaking and turn you into a skilled keynote speaker, Shine Comms provides training with famous speakers. These speakers not only understand the essentials of being an excellent keynote speaker but have fulfilled their responsibilities as one numerous time. That is what makes our services so unique.

Some of our honorable guests

Linda Ross

Not just that, we provide you with the facility of asking your own questions. This is in line with our belief that every person is different and has his/her own complications with public speaking. So, allowing everyone to ask is how we try to cater to every student.

Ron Godman

In addition to all this, we provide you access to our workshops. These may revolve around specific speaking skills in a business environment, or in a sales position or any other specific situation. That is how we prepare you for each and every challenge that may come your way.


5 Logo Designs To Take Your Brand To The Next Level

Logo designs are like the first impression of any business, the first thing that you see of any company or brand. They are the sole representative attracting the customers and engaging them with the right tactics. A small piece of graphic remains the only thing to direct customers towards the cause of the brand when it comes to the fundamentals of marketing. Holding such importance, the business logo design sydney should be adequately enhanced as to direct the traffic towards the brand.

Choosing the right color

The color of the logo designs is an important part of the designing process. This is because the color leaves a profound impact over the people as defined in many research articles and psychology itself. Each color holds a specific meaning that creates an emotion within the minds of the people like the color yellow is a representative of happiness or brightness.

Pictorial representation

It is a fact without raising any debates that a picture can say a lot more than two sentences can. Creating a pictorial representation with the logo designing process may minimize the words but the picture will provoke a thought process that may leave the customer engaged and attracted. Therefore, leaving out the words may not be the worst option out there if the picture speaks the message that is to be conveyed.


People tend to over complicate things in the process of designing the best logo because of the winds of the competition surfacing over the heads. In such circumstances, the idea of simplicity is lost and the resulting product tends to confuse the customers that engage with the logo, losing the meaning that is to be told by the brand. The key is to be simple, there exist various examples where simplicity has taken the brands to different heights, Starbucks, Pepsi and McDonald’s etc.

Gradual transformation

When the part comes where the brand has to define its progress to the customers, the transformation should be subtle. Logo designing is an intricately creative process but it is the first physical representation of the brand. The key is to work on the logo designs that have already been established rather than transitioning into something new. Sometimes, old is gold.

Look out for your competitors

Another thing to look out for whilst the logo designing process is to look out for the competitors. See what their logos exhibit and whether they can be improvised for your use such that the customer traffic can be directed your way. For this purpose, you have to work strategically such that you do not fall for plagiarism. Analyze the things that are lacking that can be modified within your logo designs and work in that direction.

Dave Grohl’s (wonderful) speech at the South by Soutwest festival keynote speech

It took a great musical personality to take the baton from Bruce Springsteen as the keynote speaker of South By Southwest , the very famous festival in Austin (capital of Texas) born in 1987. In 2012, it was the Boss who bewitched the audience and the millions of people who he saw his speech live or deferred: to get such a result, he needed not a great musician, not a great artist. We wanted a great man, indeed a huge man. We wanted Dave Grohl.

I had the great honor of being invited here to share with you all I know about music . Well, what do I know about music? I know that musicians come before everything else “. The speech by the leader of the Foo Fighters , intense, at times moving, was a life lesson for all those who make music. Starting from his adolescence, with his father’s first records and advice, Dave has continually reiterated the importance of concepts such as “freedom”, “independence”, inevitably connected to the idea that every musician must find his own voice – understood as an expression of own personality – before anything else.

Here are some basic steps of the keynote speach and the video of the whole speech.

Dave Grohl, Austin’s speech
It was my first guitar, along with a book of Beatles songs to direct my life in the only way I followed. (says “one direction” clearly alluding to the English boy band). Music became my religion , the record shop my church, the musicians my saints and the songs my hymns. The Virginia was not really a forge of rock stars but I didn’t care to know that the musical career was unthinkable: I had found my voice , and it was enough. There was no one to tell me if my voice was right or wrong and therefore for me there was no “right” and no “wrong” .

After showing how he composed his first songs, Grohl then told of the trip to Chicago that changed his life. Merit of the eldest cousin Tracy, “a rocker” who immediately became the idol of little Dave. His first hero . She made him listen to records from bands like Bad Brains, Black Flag, Ramones and dozens of others. And he took him to his first concert, a punk band named Naked Regan. “I was in heaven! I was no longer one of “us”, I was one of “them”. I was struck by the total independence of the punk scene from the logic of the multinationals, the possibility of operating independently. I could have my band, write my songs , record my records, promote my shows, publish my fanzine, sell my t-shirts. I could do all this by myself. There was no right or wrong, because it was all mine . “

“I wanted to be part of a revolution , a rebellion, but I was probably just trying to save my life. I spent years sleeping on stage, on the floor in the rooms, under the stage – when I slept. It was at that time that I heard the five words that literally changed my life: “Have you heard of Nirvana ?” They didn’t have a drummer and so I slings. We just played. There was no sun, no moon, only music. We communicated among ourselves without speaking . We were three people proud of their shortcomingsthat sounded like their whole life depended on that music. No one ever told us how to play or what was right or wrong. It was our music. Kurt said we would become the biggest band in the world. But I laughed , I thought he was joking! “

How to start a public speech

I had the honor of treading a very prestigious stage, at the 2018 Convention of Cartorange , an Italian company of Travel Consultants, specialized in organizing tailor-made trips.

How to start a speech in public
My Keynote Speech “The power of words” held on Saturday 9 June at the 2018 Cartorange Convention, at the Convitto della Calza in Florence.

I used to prepare my speech . In particular its opening .

After an in-depth briefing aimed at understanding together with the Direction what the goal of my speech and times should be, with about a month in advance I started writing my speech.

As I always do with my speeches and those of my clients, I started from the preparation of the body , subdividing it into three blocks : Why three blocks? Because if you follow my videos on my YouTube channel , you know that three is the perfect number of rhetoric. If in a speech you put too many elements, the public will end up feeling confused, tired and will eventually think “Thank goodness he has finished talking” .
Communication with the customer in one to one
Public Speaking mode in front of small audiences
Video Public Speaking

Prepared the body of the speech, I started thinking about the two most complex and delicate parts: the opening and the conclusion. In this post we focus on opening, okay?

“Whoever starts well is half of the work”, also in Public Speaking “. Because the audience unconsciously gets an idea of ​​you and your authority already starting from the first seconds of your presence on stage.

During the Individual Consultations of Public Speaking Coaching , my clients are stunned when I tell them “You don’t have to start with Hello everyone, it’s an honor for me to be here today and I’ll talk about … or worse yet , everybody, I hope to keep you awake since we have just finished lunch … “

If you really want to invest in developing your Public Speaking or Public Speaking Video, do things that will seem strange to you at first. Including not starting to say goodbye and saying who you are and what you will talk about.

To you who are a devoted reader of my blog, I can confess: until the day before the convention I thought and thought about the opening of my speech. I thought about starting with a video, then with a story, then with a question and … in the end I changed my mind and I finally made the decision to start with a CITAZIONE.

Since my speech is entitled “The power of words” and aims to give Consultants to Travel®️ innovative tools to communicate with the client, with audiences and videos, after long reflections I have chosen as a starting point a quote from the speech with which Mohammed Qahtani in 2017 ranked first at the World Speaking World Championships.

Contact Us

For any information about our workshops, trainers, or costs, you can visit us at 5 O’Connell Way5 O’Connell Way, High Wycombe WA 6057, Australia. Or, if you have any questions, leave it at our website and we will get back to you.

For more information and details, contact our customer service